The consumer power of the lucrative baby boomer generation is still
going strong - with L'Oreal hailing its new innovative ingredient
as the way forward in anti-aging care, announced in its 2006
report.
The launch of a new make-up line from Revlon aimed at the 50+
market targets one of the biggest growth areas of the moment - skin
care for the first of the baby boomer generation to slip into the
mature category.